Are you a news junkie? Consider a career in journalism. While newspapers and magazines are still in the conversation, new opportunities in digital and broadcast are on the rise. Or if you are more interested in directly influencing people’s decisions, try a path in marketing and advertising.
If you are interested in participating in our January 2020 Advertising, Media, & Communications Career Trek please apply on Handshake by Jan. 6th, 2020.
If you like to write, have a creative flair, enjoy problem-solving, thrive on pressure and in a fast-paced environment, the fields of advertising and public relations might be for you. Whether you work for an independent agency or within the marketing division of a large corporation, you will have the opportunity to shape how the public views your client.
The fields of advertising and public relations are ideal areas for liberal arts graduates. They call upon your abilities to be a keen observer of the population at large, synthesize public opinion, work well in a team environment, write well, be an articulate and effective public speaker, and maintain a positive and high-energy profile within the workplace. Many Williams students possess these traits, skills, and talents, especially those who have chosen to concentrate on the humanities and social sciences.
- Structure of the Advertising Industry: It’s always good to start with the big picture. This article will give you a great overview of how the advertising industry is structured.
- Communication Arts: Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators, and photographers—everyone involved in visual communication. CA also has a strong Creative Jobs section that allows you to search for jobs by state and zip code.
- Smartbrief from an alum, "I would recommend subscribing to Smartbrief's Advertising, Marketing & Media publications. It's free and it condenses important industry related news to one email."
- AdForum.com: An information provider focused on the global advertising industry. They partner with the trade press in over 10 of the largest advertising markets around the world and also have partnerships with the industry’s top festivals and award shows.
- American Association of Advertising Agencies: A national trade association representing advertising agencies across the United States
- American Advertising Federation Job Bank: AAF Job Bank, a partner in the Marketing Career Network, is the place to find that perfect advertising or marketing job
- Advertising Educational Foundation (AEF)FAST FORUM: To help students understand the roles that exist in the industry, AEF in partnership with Hearst, has developed a series of short films to provide a deeper look. These interviews provide first-person insight into how the industry works to help you find the right path.
- Adzuna: Awesome jobs and great companies. Have a look.
- American Marketing Association
- Insights Association: Leading voice, resource, and the network of the marketing research and data analytics community
- Minority Advertising Internship Program: MAIP Named Top 2017 Diversity Summer Internship Program By BlackNews.com!
- New York Women in Communications (WICI): Their purpose is to strengthen the role of women in all communications professions. This site is a great source of internships in Advertising, Multimedia, Books, Newspapers, Corporate Communications, Photography, Film/TV Public Relations, Radio, Fund-Raising/Development, Graphics/Illustration, Sales/Marketing, Internet/New Media Special Events, and Magazines/Publishing
- The American Society of Magazine Editors: Check out 10-week summer internships for rising senior
Industry Blogs: Another great way to keep up with the advertising industry is by reading blogs.
- copyranter There is a lot of really useful stuff in the archives as well.
- The Ad ContrarianBob Hoffman is The Ad Contrarian and a partner in Type A, a consultancy to agencies and marketers. He is also the author of Amazon’s #1 selling advertising book – “101 Contrarian Ideas About Advertising
- Gods of Advertising The tagline for Steffan Postaer’s blog is “We make you want what you don’t need” Seems to sum things up quite well!
- Agility|PR Solutions has a range of very useful PR blogs in the right sidebar
- Cision: Covers all aspects of your communication needs, helping you reach, target and engage your audience.
- Holmes Report All about PR! Dedicated to proving and improving the value of public relations, by providing insight, knowledge, and recognition to public relations professionals. provides the most sophisticated reporting and analysis of public relations trends and issues, along with an extensive global footprint of events and awards.
- Mashable - highly recommended for news and job postings in social media. A global, multi-platform media and entertainment company: the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe
- Media Bistro An online job site for communication professionals
- Media Village - The leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing, and entertainment communities.
- O'Dwyer's PR Firm Rankings - Top PR Firms - 2018 Firm Rankings & More (database of firms by specialty and region)
- O'Dwyer's Public Relations News The Inside News of Public Relations and Marketing
- PR Council
- PR Daily from an alum, "Ragan's PR Daily News has something worth my time and it's even better for young professionals."
- PRWeek The leading trade publication for the public relations and communications industry.
- PR News Online Social*Marketing*PR
- Public Relations Society of America
- Public Relations Student Society of America
Are you interested in the creative side of advertising such as a copywriter or art director? Portfolio school might be in your future. Check out this great article on the blog Beyond Madison Avenue for the pros and cons of this path. Here are some top portfolio schools to consider:
Are you a wordsmith? Have natural curiosity? Do you thrive when presented with deadline-driven tasks? Journalism may be the perfect career for you. It allows you to research a wide variety of topics and data, study and analyze them, and then write a narrative. It sounds like an academic exercise, right? Ideally, this is how a journalist operates.
A broadcast journalist works in radio, television or online (multi-platforming), researching and collecting stories and writing them up for reporting in news bulletins and other programs. Broadcast journalists can fill a number of roles in the production of a program including an editor, reporter, presenter/news anchor, producer, and correspondent.
You could be:
- Following up leads from contacts and using the internet to generate stories for news and interest features
- Attending press conferences, asking questions and ranking news stories in order of importance
- Choosing the right angle for a story and choosing appropriate images, locations, and sound
- Writing and editing scripts for bulletins and news reports
- Editing tapes and scripts using specialist software so that they fit exactly into a time slot
- Presenting live or pre-recorded, in a TV or radio studio or on location
- Interviewing people, sometimes live on air, perhaps asking challenging questions
- Specializing in a particular field such as politics, sport, the arts, history, popular science or crime
- Williams College English Department
- Disney ABC Television Group – “…we’re always looking for talented people who are passionate about what they do to continue in those strong traditions. Learn more about a job with the Disney/ABC Television Group today.”
- The National Association of Broadcasters (NAB) is a full-service trade association that represents the interests of free, over-the-air radio and television broadcasters.
- Pew Research Center Journalism & Media
- Turner Broadcasting jobs
- CBS News Educational Internship Program internships in journalism, broadcasting or production.
- ABC News Internship Program internships in broadcast journalism.
- Internships at National Public Radio (NPR) are designed to provide students and recent graduates with an opportunity to learn about broadcasting and the supporting areas of NPR.
- NBC Universal, Inc.
- JournalismJobs.com is the largest and most-visited resource for journalism jobs. Search for jobs in newspapers, wire services, television, radio, and online media
- Corporation for Public Broadcasting Search for jobs and internships
- Transom A showcase and workshop for new public radio
- New York Women in Communications Their purpose is to strengthen the role of women in all communications professions. This site is a great source of internships in Advertising, Multimedia, Books, Newspapers, Corporate Communications, Photography, Film/TV Public Relations, Radio, Fund-Raising/Development, Graphics/Illustration, Sales/Marketing, Internet/New Media Special Events, and Magazines/Publishing.
Print Journalism Resources
- Vault Guide to Journalism & Information Media
- Pew Research Center Journalism & Media
- Investigative Reporters and Editors, Inc. (IRE) provides educational services to reporters, editors and others interested in investigative journalism and works to maintain high professional standards.
- The American Society of Newspaper Editors (ASNE) is a membership organization for daily newspaper editors, people who serve the editorial needs of daily newspapers and certain distinguished individuals who have worked on behalf of editors through the years.
- The Write Jobs
- JournalismJobs.com is the largest and most-visited resource for journalism jobs. Search for jobs in newspapers, wire services, television, radio, and online media.
- Knight Foundation Future of Journalism Report
- Mashable - came highly recommended for news and job postings on social media.
- MediaVillage - The leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing, and entertainment communities.
- The Washington Post summer newsroom internships
- The Seattle Times summer newsroom internships
Sports Media and Journalism
- Ephs Sports Journalism. Looking for an experiential learning experience?
- Sports Business Journal (Sports Jobs)
- Work in Sports (sports Career Blog)
- Sports Career Finder (sports media jobs)
- Teamwork Online.com
- College Sports Business News
- http://spotlightoncareers.org/career/social-media/ - Includes an excellent section covering an overview of this type of work, internship and job information, resume advice, and alumni profiles to get a sense of the type of work.
There is something special about being involved in the creation of a book or magazine; at least that’s the way people in the publishing world think about their work.
If you enjoy the printed page, the look and feel of a book or magazine; if you are an avid reader, appreciate a well-written sentence, have fun proofing or editing other people’s writing, read the New York Times’ Book Review first on Sunday mornings – you may really enjoy the world of publishing. There are other jobs within the publishing world that can be equally captivating. The roles of the book designer, the production manager, the marketing team, and the publicist all have an important place in the success or failure of a book project. So, if you love books and magazines, perhaps you should consider a career in this interesting field. Please come to talk with us and we’ll work on your plan for learning more!
- Bookjobs.com An excellent source of information.
- Book Business
- Editor and Publisher
- Ed2010.com A terrific site for magazine publishing.
- FolioMag.com The industry trade site for magazine publishing and also its trade magazine
- Independent Book Publishers Association (IBPA)
- Publishers Global
- PublishersWeekly.com The industry website and also trade magazine
- Small Publishers, Artists and Writers Networks
- The Writer -Monthly magazine with how-to tips and freelance writing opportunities.
- Association of American University Presses
- ACES the Society for Editing
- Association of American Publishers
- The Association of Author's Representatives
- Children’s Book Council
- Council of Literary Magazines and Presses
- Magazine Publishers of America
- National Association of Science Writers
- Small Publishers Association of North America
- Society of Children's Book Writers and Illustrators
- Society of Professional Journalists
Publishing courses are not required to land in publishing, but they can be a good stepping stone. They provide a foundation of knowledge and usually have strong ties to editors in the industry.
- Columbia Publishing Course
- NYU Summer Publishing Institute
- University of Denver Publishing Institute
- Yale Publishing Course
Journalism School Programs
It is important to know that in order to get a job in journalism, you do not need to have an undergraduate major in journalism or a graduate degree in journalism. However, since the job market in journalism is extremely competitive, students without any experience in print or broadcast journalism may want to consider this option.
The journalism graduate school curriculum can be a one or two year program. Various graduate schools offer concentrations in print or broadcast journalism. While attending graduate school, you will get practical experience in an area of expertise. If a capstone project is required, you will be applying your academic knowledge and your practical experience to a professional project. Most journalism professors currently work or previously worked in the field of journalism. When you graduate, you will have journalism connections with your professors, journalism internship supervisors, and fellow classmates
Here are some top Journalism Graduate School Programs:
- Arizona State University Walter Cronkite School of Journalism and Mass Communication
- Columbia Journalism School
- Indiana University-Bloomington School of Journalism
- Missouri School of Journalism
- Northwestern University Medill School of Journalism
- Ohio University E.W. Scripps School of Journalism
- Syracuse University S.I. Newshouse School of Public Communications
- University of California-Berkeley Graduate School of Journalism
- University of Kansas William Allen White School of Journalism and Mass Communication
- University of Maryland The Philip Merrill College of Journalism
- University of Wisconsin-Madison School of Journalism and Mass Communication