Communications & Media

Are you a news junkie? Consider a career in journalism. While newspapers and magazines are still in the conversation, new opportunities in digital and broadcast are on the rise. Or if you are more interested in directly influencing people’s decisions, try a path in marketing and advertising.  

If you are interested in participating in our January 2020 Advertising, Media, & Communications Career Trek please apply on Handshake by Jan. 6th, 2020.

  • If you like to write, have a creative flair, enjoy problem-solving, thrive on pressure and in a fast-paced environment, the fields of advertising and public relations might be for you. Whether you work for an independent agency or within the marketing division of a large corporation, you will have the opportunity to shape how the public views your client.

    The fields of advertising and public relations are ideal areas for liberal arts graduates. They call upon your abilities to be a keen observer of the population at large, synthesize public opinion, work well in a team environment, write well, be an articulate and effective public speaker, and maintain a positive and high-energy profile within the workplace. Many Williams students possess these traits, skills, and talents, especially those who have chosen to concentrate on the humanities and social sciences.  

    Deutsch CEO Val DiFebo '84 has made interns an integral part of summers at the advertising industry giant. One of them, Art History major Claudia Portugal '20, shares what a typical day looks like in this blog post:


    • Structure of the Advertising Industry: It’s always good to start with the big picture. This article will give you a great overview of how the advertising industry is structured.
    • Communication Arts: Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators, and photographers—everyone involved in visual communication. CA also has a strong Creative Jobs section that allows you to search for jobs by state and zip code.
    • Smartbrief from an alum, "I would recommend subscribing to Smartbrief's Advertising, Marketing  & Media publications.  It's free and it condenses important industry related news to one email."
    • An information provider focused on the global advertising industry. They partner with the trade press in over 10 of the largest advertising markets around the world and also have partnerships with the industry’s top festivals and award shows.
    • American Association of Advertising Agencies: A national trade association representing advertising agencies across the United States
    • American Advertising Federation Job Bank: AAF Job Bank, a partner in the Marketing Career Network, is the place to find that perfect advertising or marketing job
    • Advertising Educational Foundation (AEF)FAST FORUM: To help students understand the roles that exist in the industry, AEF in partnership with Hearst, has developed a series of short films to provide a deeper look. These interviews provide first-person insight into how the industry works to help you find the right path.
    • AdzunaAwesome jobs and great companies. Have a look.
    • American Marketing Association
    • Insights Association: Leading voice, resource, and the network of the marketing research and data analytics community
    • Minority Advertising Internship ProgramMAIP Named Top 2017 Diversity Summer Internship Program By!
    • New York Women in Communications (WICI): Their purpose is to strengthen the role of women in all communications professions. This site is a great source of internships in Advertising, Multimedia, Books, Newspapers, Corporate Communications, Photography, Film/TV Public Relations, Radio, Fund-Raising/Development, Graphics/Illustration, Sales/Marketing, Internet/New Media Special Events, and Magazines/Publishing
    • The American Society of Magazine Editors: Check out 10-week summer internships for rising senior

    Industry Blogs: Another great way to keep up with the advertising industry is by reading blogs.

    • copyranter There is a lot of really useful stuff in the archives as well.
    • The Ad ContrarianBob Hoffman is The Ad Contrarian and a partner in Type A, a consultancy to agencies and marketers. He is also the author of Amazon’s #1 selling advertising book – “101 Contrarian Ideas About Advertising
    • Gods of Advertising The tagline for Steffan Postaer’s blog is “We make you want what you don’t need” Seems to sum things up quite well!

    PR Resources:

    • Agility|PR Solutions  has a range of very useful PR blogs in the right sidebar
    • Cision: Covers all aspects of your communication needs, helping you reach, target and engage your audience.
    • Holmes Report All about PR! Dedicated to proving and improving the value of public relations, by providing insight, knowledge, and recognition to public relations professionals. provides the most sophisticated reporting and analysis of public relations trends and issues, along with an extensive global footprint of events and awards.
    • Mashable -  highly recommended for news and job postings in social media.  A global, multi-platform media and entertainment company: the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe
    • Media Bistro An online job site for communication professionals
    • Media Village - The leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing, and entertainment communities.
    • O'Dwyer's PR Firm Rankings - Top PR Firms - 2018 Firm Rankings & More (database of firms by specialty and region)
    • O'Dwyer's Public Relations News The Inside News of Public Relations and Marketing
    • PR Council
    • PR Daily  from an alum, "Ragan's PR Daily News has something worth my time and it's even better for young professionals."
    • PRWeek The leading trade publication for the public relations and communications industry.
    • PR News Online Social*Marketing*PR
    • Public Relations Society of America
    • Public Relations Student Society of America 

    Portfolio Schools:

    Are you interested in the creative side of advertising such as a copywriter or art director?  Portfolio school might be in your future. Check out this great article on the blog Beyond Madison Avenue for the pros and cons of this path.  Here are some top portfolio schools to consider:

  • Are you a wordsmith? Have natural curiosity? Do you thrive when presented with deadline-driven tasks? Journalism may be the perfect career for you.  It allows you to research a wide variety of topics and data, study and analyze them, and then write a narrative. It sounds like an academic exercise, right? Ideally, this is how a journalist operates.

    Broadcast Journalism

    A broadcast journalist works in radio, television or online (multi-platforming), researching and collecting stories and writing them up for reporting in news bulletins and other programs. Broadcast journalists can fill a number of roles in the production of a program including an editor, reporter, presenter/news anchor, producer, and correspondent.

    You could be:

    • Following up leads from contacts and using the internet to generate stories for news and interest features
    • Attending press conferences, asking questions and ranking news stories in order of importance
    • Choosing the right angle for a story and choosing appropriate images, locations, and sound
    • Writing and editing scripts for bulletins and news reports
    • Editing tapes and scripts using specialist software so that they fit exactly into a time slot
    • Presenting live or pre-recorded, in a TV or radio studio or on location
    • Interviewing people, sometimes live on air, perhaps asking challenging questions
    • Specializing in a particular field such as politics, sport, the arts, history, popular science or crime


    Print Journalism Resources

    Sports Media and Journalism