If you like to write, have a creative flair, enjoy problem-solving, thrive on pressure and in a fast-paced environment, the fields of advertising and public relations might be for you. Whether you work for an independent agency or within the marketing division of a large corporation, you will have the opportunity to shape how the public views your client.
Position Overview
The fields of advertising and public relations are ideal areas for liberal arts graduates. They call upon your abilities to be a keen observer of the population at large, synthesize public opinion, work well in a team environment, write well, be an articulate and effective public speaker, and maintain a positive and high-energy profile within the workplace. Many Williams students possess these traits, skills, and talents, especially those who have chosen to concentrate on the humanities and social sciences. Check out this interview with Anna Morrison ’07 on how she became a social media specialist or this interview with media marketer-musician, Tom Sikes ’11.
To learn about the industry, check out the platform Advertising Educational Foundation, which connects students to marketing and advertising communities. You can hear from professionals about the industry or check out this in-depth career guide to get you started. If you want to stay updated on the latest trends in advertising, marketing, and communications, sign up for a Smartbrief newsletter. For all the women in the room, consider joining the New York Women in Communications (WICI) to strengthen your role in all communications professions. Are folks interested in public relations? Read a 100-word blog on what the industry is all about or check out PRWeek for daily news.
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