Build Your Portfolio

Why build?

  • Showcase your work, your aesthetic, and that you are capable of organizing information and presenting your work
  • Landing space: linking to your many other sites (LinkedIn, Instagram, Etsy, Pinterest, etc), plus your CV and/or resume
  • It helps YOU, The process of compiling, organizing, and synthesizing your own work, writing, and research helps you to make connections you may not have noticed before!

Notice that these sites allow for links to other sites, such as Tumblr, Instagram, Facebook, as well as resumes and CVs. You can add a link to your online portfolio to lots of places, such as your Linkedin profile, as a hyperlink on your resume and cover letter, on your Instagram profile.

  Stellar portfolio sites share common features. The best portfolios:

  •  Feature only your best work.
  • Focus on quality over quantity.
  • Cover the complete spectrum of work, including personal projects, volunteer projects and work for hire.
  • Showcase your ability to deliver work to customer requirements, while also demonstrating your ability to create independently.
  • Are organized in a way that will make sense to viewers.
  • Show only complete work, omitting in-progress or partially-completed work.



Music Resume Guide 

An amazing resource created by Career and Employment Services and the School of Music at the University of Puget Sound. Includes Vocal Performance, Instrumental Performance, Music Education, Music Business, & Graduate School. 


Writing Portfolio


Acting/Video/Dance portfolio



A straightforward name is best, such as simply your first and last name. It may be a good idea to create a Gmail address with your first and last name.

forever!), i.e. [email protected]

Free online portfolios? Here is a list of five free ones and more suggestions here.


Carbonmade is fun and offers 35 images for free.

Try using the Tumblr blog. It’s free! It is a great way to showcase your many projects, productions, awards, research materials, writing samples, favorite art shows, plays, and more. You can link your posts to other websites, referring to your friend’s work and other publications, or just use it as an online portfolio. NOTE: Tumblr may be viewed by creative professionals to be “lazy” because there is not much curation of one’s own                        content involved.

Lifestyle, foodie, gorgeous photography? Instagram is a great way to highlight your aesthetic. Some companies are now even announcing job openings on Instagram. If you have a social Instagram feed (party pics?), start a separate one with just your academic/professional work.

Web Content

Blog | Writing & Media
Vlog | Music & Performing Arts
  • Blogger
  • Medium Press
  • YouTube Vimeo
E-Portfolio | Fine & Applied Arts
Website | All
  • Behance
  • Carbonmade
  • Format
  • Squarespace
  • WIX
  • Behance
  • Carbonmade
  • Format
  • Squarespace
  • WIX
  • Better yet, Build By Self

Examples of Web Content

Thanks to my colleagues, Brooke Vertin, from Bowdoin and Mario Roman from Vassar for sharing their original work and expertise in creating these resources.

  • First-year - exploration to-do's

    Explore your interest and abilities through academic courses

    Attend Career Center design thinking career exploration events for first-years

    Read about the industry

    Fill out Handshake profile (your best resource to see upcoming events, jobs, internships, information sessions, alumni panels and more)

    Turn your high school resume into a college resume

    Join LinkedIn and update your profile with relevant experiences

    Do your networking research (Ephlink, alumni database, Williams LinkedIn, Networking best practices)

    Reflect about what you want in Summer experience - Check out the Alumni Sponsored Internship Program (ASIP)

    Explore academic courses with project-based learning

    Find extracurriculars that focus on creativity, group engagement and public speaking that match your interests

    Keep an open mind - attend information sessions and alumni career panels

    Second Year - experience

    Continue to read about the self-education

    Visit with a Career Advisor to discuss career options and explore various opportunities

    Choose a major that you will enjoy studying and develop a plan for graduation with your academic advisor

    Take on more responsibilities in your extracurricular activities

    Continue with your networking outreach

    Learn about and apply for Winter and Summer Internships

    Third Year - organize (pull it together!)

    Conduct online/self-education

    Research potential organizations. Conduct informational interviews in the career fields you want to explore

    Provide leadership or plan events for your student or community organizations

    Attend to Network management - set up an excel sheet to track conversations

    Consider graduate school... learn the application/admission requirements and process

    Begin portfolio/website

    Find a meaty summer internship(s)

    Fourth Year - embark

    Reflect on the skills you developed while at Williams through classes, internships, and experiences. How is your Liberal Arts education preparing you for your next steps? What transferable skills have you gained from your liberal arts degree and your major?  Record your observations to use in your job search.

    Continue networking outreach

    Complete your portfolio/website

    Visit with a Career Counselor regarding grad school applications or finalizing career goals

    Reach out to LinkedIn, personal, and alumni connections for job search advice and information

    Stay up-to-date with Career Center events and participate in job fairs and employer information sessions

    Keep your resume and cover letter updated and ready to send

    Select faculty and professionals that will provide references for jobs, graduate or professional school

    Research employer information and prepare for upcoming interviews. Set up a mock interview at the Career Center or use InterviewStream to conduct a practice interview.

    Think about post-graduation -goals...Is there an MA or MFA, MS in your future?

  • While the interviewer starts to ask "How did you decide to go into this field?" start pulling out your tablet with a pdf version of your website. Always have an off-line version because you can't assume they will provide access to the internet. If you have your portfolio in hard copy, most creatives will start turning the pages. They want to see your work and want to see if you can develop a conversation. A dialogue in creative industries is essential since you are involved in critiques every day! So get ready to engage.

    "Tell me about yourself."

    • Give a brief explanation
    • Bring out the portfolio
    • Start talking about the projects while articulating...
    • Skills
    • Tools/programs
    • Role(s) - especially if it is a group project
    • Audience
    • Process
    • Purpose

    Learn to answer questions that are interjected into the conversation and asking questions of the interviewer(s). Lacking conversational skills is a mark against an applicant since collaboration and voicing of ideas is tantamount in these fields. TIP: Never let your portfolio leave the room, even if the interviewer says, "I just want to show it to a colleague."  You can respond "We were instructed to never let our work leave our hands" or "I am not comfortable with you taking my work out of the room. "